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Welcome to Reverb
Welcome to Reverb. This is where we share our latest thinking, attitudes, influences, trends, gossip etc. Feel free to join us right here, right now.
27.04.2011 Posted by admin
Life in pictures
Have you ever wondered what your life looks like? Your real life. Not your Facebook life.
When artist Jonathan Harris turned 30, he started the ritual of taking one photo every day and posting it to his site. The private project grew into a shared journey, followed by thousands of people around the world.
21.04.2011 Posted by admin
Support Japan With Eastern Eggs
Easter is a time for rebirth. The Japanese will spend years rebuilding what was their home. At this time of the year, why not help support someone in need?
19.04.2011 Posted by admin
Diary of an AWARD School Student Wk 5
Suffice to say, we all pretty much sucked at radio. Not because we can’t write, but because we all seemed to get caught scripting something hilarious/moving, without any clear ‘idea’ behind it. Nothing like a good slap in the face to snap you out of your own self indulgence!
Last night, Ben O’Brien (CD of Kastner & Partners/also ran AWARD School for a couple of years) gave us a lecture on ‘Art Direction & Copywriting’. READ MORE >
19.04.2011 Posted by admin
Moderately Attractive Helmets Finally Designed
It’s taken almost 40 years for someone to design a helmet for the ordinary folk (the non-lycra-wearing-but-still-enjoy-a-ride folk). Danish brand Yakkay have designed a line of bicycle helmets that look like normal hats. Costing between $120-$140 a pop, the helmets can be ordered online from The Bicycle Muse or 50Cycles.
19.04.2011 Posted by admin
Minimalism for 2011
In todays digital age, our ever increasing dependency on technology calls for a minimalist approach to design. Think of it as sensory relief. In short, minimalism is about reducing the work to the bare minimum of formal elements by removing as much visible content/contact from the producer. By presenting your audience with minimal information and maximum space, viewers are able to experience the work/message. The gap left becomes the space for the viewer to find their place in relation to the work, meaning it becomes more about the consumer then the producer. And ultimately, that’s what advertising is all about, right? Plus, it just looks nicer
18.04.2011 Posted by admin
The Chewing Gum Man
Talk about lateral thinking. A couple of years ago, I came across these in London. They’re tiny painted pieces of gum displayed (by which I mean stuck to the ground) on the streets of London. At the time, I was told that a homeless man did them. I now know Ben Wilson has done 8,000 of these, with the aim to make something special out of something ordinary.
Love the refreshing use of an ordinary medium.
11.04.2011 Posted by admin
Best of the Internetz 15
Twitter to launch brand pages (rumour)
Yes, word on the grapevine is that Twitter is set to launch brand pages similar to Facebook’s pages to allow brands more space to communicate with followers. If this is in fact true, this will be a major change to Twitter and something which will either make it or break it. My prediction – it will break it. We already have FB so we don’t need a copycat. Stay true, Twitter. Stay true.
Ps. a shout out to LOUD’s newest twit – welcome to Twitter @Julesartup. Yet to tweet but props for now having an account, add her to your follow list people.
Angry Birds Rio
Are you an Angry Birds addict? How would you feel if you could play it guilt free for your client? This is how the promoters of the new movie, Rio, feel right now. Actually, not only are they probably guilt-free, but are probably high-fiving their way to the bank as their partnership with Angry Birds has given them 10 million downloads in 10 days. At $AU1.19 per download, that’s $11.9 million from a promotion. Win.
So what other apps are you obsessed with and how could you make them work for your clients?
Facebook for mobile
With over 250 million users logging into Facebook from their mobiles, it makes sense to have as much functionality as possible without impacting on usability. Facebook feel pretty confident that they can squeeze some more function into their mobile apps (let’s face it, there wasn’t that much to begin with so it was a fairly safe bet) and have launched maps, unfriending and most importantly, the ability to check-in to events, not just locations.
To be able to check-in to an event you have to be invited and RSVP’d “yes” to attending. Your location also has to match the location of the listed event venue, and it has to be the correct time of the event. This will be an interesting addition to watch as it merges real life social with online social. Update your software on your phone to start checking in now.
Vice and WPP join forces
Global, monolithic ad agency network WPP has become a major partner in Vice Magazine. Vice – an infamous youth magazine – is known for its cheeky and irreverent take on the world. An interesting acquisition you may think, but WPP have invested in the mag to further develop their content capabilities and no doubt, further blur the lines between advertising and entertainment. If they don’t kill the mag in the meantime, this will be a stellar move.
In other news, this is the last Best of the Internetz from our Digital Strategist, Lindsey. Stay tuned for our new trendspotter for all the latest and greatest from the wonderful world of the internetz. Coming soon.
If you want to keep up to date with Lindsey’s news and updates follow her on Twitter or check out her blog.
05.04.2011 Posted by admin
Best of the internetz 14
Google gets +1
In a direct move to combat Facebook’s “like” button, Google have introduced the “+1” button. The button will appear on articles, websites, etc for you to click and give your “public stamp of approval” towards. While I love the idea of “+1” as it taps into an already well-used terminology and acts as more of a indication of agreement, be it good or bad, rather than the positivity of a “like”, when I stop to think about it, the possibilities that come with this (if it takes off) are actually quite worrying.
04.04.2011 Posted by admin
Diary of an AWARD School Student Wk 4
Last night we presented our ideas for the ASICS campaign. Everyone had some pretty solid ideas. Which is good, but scary. Pretty sure I’ll be scrapping everything I’ve done, in the hopes of coming up with something ‘great’. That, or hope a plague hits Australia (obviously, I would survive).
01.04.2011 Posted by admin
Diary of an AWARD School Student Wk 3
Come thursday, I had two thirds of f##k all ideas and was ready to cry. Where did I go wrong? Well, I spent too much time trying to solve the issues from the first brief, I didn’t dedicate enough time to this brief. Resulting in neither being solved. Expecting to be crucified, I was pleasantly surprised when my tutor gave me some positive feedback.