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Welcome to Reverb. This is where we share our latest thinking, attitudes, influences, trends, gossip etc. Feel free to join us right here, right now.

We’re sure you’re all over Maru and his stream of viral videos. It’s his birthday (which doesn’t really mean anything), but it does give us an excuse to share our favourite clip.
So here’s to you Maru. You are awesome my friend.

ANGEL OF DEAAAATHHHHHH

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I have to say my new class didn’t go so well with this week’s digital brief. I think a lot of people were thrown by the ‘digital’ aspect. Most people came in with one of the following:  ideas… digital executions or neither (quiet seriously).

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Joe Van Trump, ECD of LOUD, today announced the appointment of Mickey Madgett as Senior Art Director.

Mickey originally hails from London and has been freelancing in Sydney for the past two and a half years. During his career Mickey has won Gold at Cannes, Silver at DMA for his Guinness work and racked up ADMA Awards for P&O and CommBank.

Read about it in Campaign Brief or B&T

 

 

Beer = Friends (obviously)

A study soon to be published in the American Journal of Men’s Health found that undergraduate men who often mention or post photos of alcohol have more Facebook friends than those who don’t.

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An urn reports:

“Hieeey! Hi hi hi! What’s up little man? Why so blue? Are you thinking about what to do with your dead-self again? Oh, well fear not…  Martin Azua has designed ME, an awesome biodegradable urn, complete with seed! Simply place your dead-self inside and wallah….you’re a tree! BAMM! Problem solved.”

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Nice short film about recycling your milk containers. Kind of reminds us of the Ikea lampcommercial. Enjoy!

 

Second half of AWARD School here I come! How productive/unproductive were you guys over the break? I’m still far from happy with everything I’ve done, that’s for sure! I’m switching to a different tutor group this half (swapping with another girl)…will be interesting to see how some of the other students are going with these briefs. So as of tomorrow, I’ll be at JWT Sydney being tutored by Ashadi Hopper, the National Digital Creative Director.

Last night’s lecture was by Chris James from Ogilvy One on Ideas and Online. I have to admit, Chris spoke really fast and I didn’t catch terribly much. So I will leave you with one key thought….campaigns are about conversation. Digital media= involvement= conversation.

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Milton Glaser spoke about professional development and the consequences of fear at Berghs’ Exhibition 2011. A must see for any creative!

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Planking is the latest craze spreading quickly across the internet, where people lay face-down in random places… heads down with arms by their side.

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These products at  Blue Q are clearly awesome. Obviously they would perform as they say they would…solving all your problems, in just a few toasty Fine China cups. Or not. Either way, they’d make an awesome gift, right?

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