- > 100% Australian owned and independent
- > Full service integrated including specialist Multicultural division
- > Strategically motivated and creatively inspired
- > 22 year track record
- > 40 strong team
- > Effectiveness and Creative award winner
- > Accredited by Federal and NSW Governments
- > Long term Communications Council member
Our changing story
What’s remarkable about the change we’re all experiencing today is its sheer speed and impact. How it’s forcing us to confront and cope with more issues on a daily basis. How it’s up-ending so many long-held beliefs and habits.
One of those is the agency communications model which was built around paid media and the one size fits all mentality. This model is disconnected from the way our society now behaves.
Which is permanently ‘on’. As participants not passives. So the art of persuasion has shifted to the art of mutual involvement and brand experience.
LOUD’s structure is based on understanding, creating and managing change, continuously.
Another shift is that serious business challenges require the full suite of communications elements. Not just advertising and social marketing, but what we call ‘multiple connectors’ doing what each one does best. All underpinned by a core idea that creates compelling content executed with originality.
Of course with change comes new opportunities and fresh ways of realising untapped value. We work with forward thinking clients to create that value from change.
And being independent means we’re more agile and flexible—the natural companions of change.
That’s our story. And why we’re known as ‘The Change Makers’.
Strategy Planning can be notoriously dry, logical and formulaic. But that’s not how most of us make decisions. The vast majority of decision making is highly emotive, far more heart-felt than head-space.
Which is why we seek to uncover the hidden feelings and the emotional factors that influence choice and loyalty. We even look at the sensory indicators embedded in every brand, including the sixth sense, or insight, that sets it apart.
We believe this kind of thinking is essential in a same-same world of parity claims and promises. It’s also why we’ve said farewell to the 1940s unique selling proposition, and given a loud welcome to the ESP—the emotional selling proposition. The ESP is the link that leads to work that emotionally involves a community with a brand.
Which in turn provides more than just a solid return on investment, but also a highly measurable return on imagination.