- > 100% Australian owned and independent
- > Full service integrated including specialist Multicultural division
- > Strategically motivated and creatively inspired
- > 22 year track record
- > 40 strong team
- > Effectiveness and Creative award winner
- > Accredited by Federal and NSW Governments
- > Long term Communications Council member
CHANGING and REVERBERATING
LOUD creates ideas that create change.
Change in attitude. Change in behaviour. Change in the way people get engaged with brands.
What makes our approach unique is how we accelerate change and give it its own momentum. We call it Reverberation™.
Think of a campaign you can’t stop thinking about—that’s Reverberation™. It’s a sustained effect. Like permanent word of mouth.
It affects everything we do – from advertising to social media – to digital and design (and even the stuff we haven’t even thought of yet).
An idea that reverberates continually connects your brand in more ways (and across more channels) while changing people’s habits.
Which is why we, modestly of course, call ourselves The Change Makers.
Just a few unbiased words about our executive group
Honing her skills in both multi-national and Australian agencies, Lorraine has helped direct a vast array of clients across finance, FMCG, Government, automotive, retail, charity and societal et al. Her passion is working closely with dynamic companies who value the benefits that Change Marketing can bring to their business.
Favourite word: chocolate
Director Of Planning And Innovation
From an award winning creative background, Russell has always been a strategic thinker at heart. His experience spans multi national agencies in London and Sydney plus running his own high profile creative and strategic companies. It’s possible there’s a client category he hasn’t worked on, but we haven’t found it yet.
Favourite word: eclectic
Joe Van Trump
Texan raised, Joe brings 18 years of international experience building leading brands with DDB and JWT Chicago and DDB Sydney. Whatever he touches, from fast food to banking to telcos and social issues, he has this habit of picking up numerous creative and effectiveness awards. It’s something we encourage.
Favourite word: super
If anyone lives and breathes his job, it’s Lou. We’re not the only ones to recognize his specialist knowledge and experience. He’s also Chairman of the Multicultural Forum at the Communications Council. Along with managing some of Australia’s leading multicultural campaigns.
Favourite word: curious
Group Account Director
British trained on the client side, Gemma’s contagious energy and in depth know-how has influenced many healthcare, pharma, social, education and agricultural clients. In fact, she feels so strongly about ‘integration’, it could almost be her middle name.
Favourite word: alright!
Creative Services Director
Previously with Y&R and Lintas, Lawrence thrives on ensuring the final production exceeds everyone’s expectations. So cost effectiveness, quality control and logistics are his everyday—whether it’s print, film, digital or new media initiatives. Or motor racing on weekends.
Favourite word: adrenalin
Strategy Planning can be notoriously dry, logical and formulaic.
But that’s not how most of us make decisions.
The vast majority of decision making is highly emotive, far more heart-felt than head-space.
Which is why we seek to uncover the hidden feelings and the emotional factors that influence choice and loyalty. We even look at the sensory indicators embedded in every brand, including the sixth sense, or insight, that sets it apart.
We believe this kind of thinking is essential in a same-same world of parity claims and promises. It’s also why we’ve said farewell to the 1940s unique selling proposition, and given a loud welcome to the ESP—the emotional selling proposition.
The ESP is the link that leads to work that emotionally involves a community with a brand.
Which in turn provides more than just a solid return on investment, but also a highly measurable return on imagination.