• 05.07.2011 Posted by admin
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Google gets +1

In a direct move to combat Facebook’s “like” button, Google have introduced the “+1” button. The button will appear on articles, websites, etc for you to click and give your “public stamp of approval” towards. While I love the idea of “+1” as it taps into an already well-used terminology and acts as more of a indication of agreement, be it good or bad, rather than the positivity of a “like”, when I stop to think about it, the possibilities that come with this (if it takes off) are actually quite worrying.

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• 20.05.2011 Posted by admin
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Beer = Friends (obviously)

A study soon to be published in the American Journal of Men’s Health found that undergraduate men who often mention or post photos of alcohol have more Facebook friends than those who don’t.

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• 03.05.2011 Posted by admin
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World’s Biggest Pill Popper

How do you make PAC-MAN (the most recognisable game in the universe) even more awesome? How about giving fans access to a whole new world of user-generated PAC-MAN levels? Yes, not only can users play through the ever-expanding collection of mazes, they can also add their own designs by logging in through Facebook! However, because Soap Creative’s amazing work is developed for Microsoft Australia (Internet Explorer), Mac users won’t be able to create mazes.

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• 11.04.2011 Posted by admin
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Twitter to launch brand pages (rumour)

Yes, word on the grapevine is that Twitter is set to launch brand pages similar to Facebook’s pages to allow brands more space to communicate with followers. If this is in fact true, this will be a major change to Twitter and something which will either make it or break it. My prediction – it will break it. We already have FB so we don’t need a copycat. Stay true, Twitter. Stay true.

Ps. a shout out to LOUD’s newest twit – welcome to Twitter @Julesartup. Yet to tweet but props for now having an account, add her to your follow list people.

Angry Birds Rio

Are you an Angry Birds addict? How would you feel if you could play it guilt free for your client? This is how the promoters of the new movie, Rio, feel right now. Actually, not only are they probably guilt-free, but are probably high-fiving their way to the bank as their partnership with Angry Birds has given them 10 million downloads in 10 days. At $AU1.19 per download, that’s $11.9 million from a promotion. Win.

So what other apps are you obsessed with and how could you make them work for your clients?

Facebook for mobile

With over 250 million users logging into Facebook from their mobiles, it makes sense to have as much functionality as possible without impacting on usability. Facebook feel pretty confident that they can squeeze some more function into their mobile apps (let’s face it, there wasn’t that much to begin with so it was a fairly safe bet) and have launched maps, unfriending and most importantly, the ability to check-in to events, not just locations.

To be able to check-in to an event you have to be invited and RSVP’d “yes” to attending. Your location also has to match the location of the listed event venue, and it has to be the correct time of the event. This will be an interesting addition to watch as it merges real life social with online social. Update your software on your phone to start checking in now.

Vice and WPP join forces

Global, monolithic ad agency network WPP has become a major partner in Vice Magazine. Vice – an infamous youth magazine – is known for its cheeky and irreverent take on the world. An interesting acquisition you may think, but WPP have invested in the mag to further develop their content capabilities and no doubt, further blur the lines between advertising and entertainment. If they don’t kill the mag in the meantime, this will be a stellar move.

In other news, this is the last Best of the Internetz from our Digital Strategist, Lindsey. Stay tuned for our new trendspotter for all the latest and greatest from the wonderful world of the internetz. Coming soon.

If you want to keep up to date with Lindsey’s news and updates follow her on Twitter or check out her blog.

• 26.03.2011 Posted by admin
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Ok, well this week is shaping up to be a bit of a Google edition, so forgive the apparent favouritism, it’s not intended but there has been some interesting things going on over there.

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• 23.03.2011 Posted by admin
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Ok, so this is probably the most exciting time of the year. SXSW has just finished up and the internet is buzzing with the potential that was unveiled at the conference. For those that don’t know, SXSW (South by Southwest) is the premier event for all things interactive, film and music. This is where the bar is set for what the world will be doing online, watching and listening to for the next year at least. Last year Foursquare was launched, 5 years ago it was Twitter. SXSW is amazing.

So here is what we need to watch out for over the next year…

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