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Welcome to Reverb. This is where we share our latest thinking, attitudes, influences, trends, gossip etc. Feel free to join us right here, right now.

 

Remember Just For Laughs? Yeah, me neither. This is pretty funny though.

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If you are:

  • Wishing you looked like a rudderless hippy
  • Needing to camouflage yourself with the living room rug
  • About to wrestle with the backyard dog
  • Planning to fall into a gorilla enclosure

…then boy, do we have the solution for you.

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Nice little spot directed by Tony Kelly for American Apparel

 

Catalytic Clothing by Helen Storey and Tony Ryan, uses photocatalysts (which are bound to the surface of fabrics) to draw energy from light, breaking down pollutants in the air into non-harmful chemicals.

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“In the old days people didn’t make things. People would go to photography exhibits… people would go and buy records… and there were ‘professional artists’. Now everybody’s a photographer, everybody’s a writer, everybody’s a film maker and everybody’s a musician.”

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It’s taken almost 40 years for someone to design a helmet for the ordinary folk (the non-lycra-wearing-but-still-enjoy-a-ride  folk). Danish brand Yakkay have designed a line of bicycle helmets that look like normal hats. Costing between $120-$140 a pop, the helmets can be ordered online from The Bicycle Muse or 50Cycles.

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In todays digital age, our ever increasing dependency on technology calls for a minimalist approach to design. Think of it as sensory relief. In short, minimalism is about reducing the work to the bare minimum of formal elements by removing as much visible content/contact from the producer. By presenting your audience with minimal information and maximum space, viewers are able to experience the work/message. The gap left becomes the space for the viewer to find their place in relation to the work, meaning it becomes more about the consumer then the producer. And ultimately, that’s what advertising is all about, right? Plus, it just looks nicer :)

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