LOUD

• 20.03.2012 Posted by Donna
  Are visual resumes the new LinkedIn?
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There’s a reason LinkedIn is as successful as it is with more than 150 million accounts and two new ones created every second. It serves the need to separate our personal lives with our professional ones. While LinkedIn has been largely unchallenged as the more serious and subdued ‘professional network’ (as opposed to seemingly more frivolous offerings of Facebook or Twitter), there’s now ResumUP – a site that turns your online profile into a visual resume.

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• 02.03.2012 Posted by Donna
  This is not a conspiracy theory
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A year ago, New York based filmmaker Kirby Ferguson uploaded the first part of his 4-part web series, Everything is a Remix detailing the story of how everything from music to technology is built upon everything else that had come before it. Led Zeppelin were called rip-offs when they first started playing together and Bob Dylan’s first album included only cover songs. The last part of the series was uploaded only 2 weeks ago and outlines how our current legal system doesn’t accommodate this process of creativity, pertinent considering the recent SOPA and PIPA controversy sweeping the internet.

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• 03.02.2012 Posted by Donna
  Hangout with Obama
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When the White House joined Google +, we knew something was up. And lo and behold, a week later, it was announced that President Obama would be holding his very own Hangout or the first “completely virtual interview from The White House.”

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• 06.01.2012 Posted by Donna
  Justin Bieber’s new Facebook game for real-world social good
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WeTopia is a new social game that enables players to directly fund initiatives that improve the lives of children.

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• 30.08.2011 Posted by Sunchi
  The online you is the real you
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You know how everyone grows up following their personal-favourite researcher’s work? …Oh, that’s not normal? Hmm, well this guy is ours anyway…

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• 19.04.2011 Posted by admin
  Moderately Attractive Helmets Finally Designed
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It’s taken almost 40 years for someone to design a helmet for the ordinary folk (the non-lycra-wearing-but-still-enjoy-a-ride  folk). Danish brand Yakkay have designed a line of bicycle helmets that look like normal hats. Costing between $120-$140 a pop, the helmets can be ordered online from The Bicycle Muse or 50Cycles.

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• 19.04.2011 Posted by admin
  Minimalism for 2011
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In todays digital age, our ever increasing dependency on technology calls for a minimalist approach to design. Think of it as sensory relief. In short, minimalism is about reducing the work to the bare minimum of formal elements by removing as much visible content/contact from the producer. By presenting your audience with minimal information and maximum space, viewers are able to experience the work/message. The gap left becomes the space for the viewer to find their place in relation to the work, meaning it becomes more about the consumer then the producer. And ultimately, that’s what advertising is all about, right? Plus, it just looks nicer

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• 11.04.2011 Posted by admin
  Best of the Internetz 15
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Twitter to launch brand pages (rumour)

Yes, word on the grapevine is that Twitter is set to launch brand pages similar to Facebook’s pages to allow brands more space to communicate with followers. If this is in fact true, this will be a major change to Twitter and something which will either make it or break it. My prediction – it will break it. We already have FB so we don’t need a copycat. Stay true, Twitter. Stay true.

Ps. a shout out to LOUD’s newest twit – welcome to Twitter @Julesartup. Yet to tweet but props for now having an account, add her to your follow list people.

Angry Birds Rio

Are you an Angry Birds addict? How would you feel if you could play it guilt free for your client? This is how the promoters of the new movie, Rio, feel right now. Actually, not only are they probably guilt-free, but are probably high-fiving their way to the bank as their partnership with Angry Birds has given them 10 million downloads in 10 days. At $AU1.19 per download, that’s $11.9 million from a promotion. Win.

So what other apps are you obsessed with and how could you make them work for your clients?

Facebook for mobile

With over 250 million users logging into Facebook from their mobiles, it makes sense to have as much functionality as possible without impacting on usability. Facebook feel pretty confident that they can squeeze some more function into their mobile apps (let’s face it, there wasn’t that much to begin with so it was a fairly safe bet) and have launched maps, unfriending and most importantly, the ability to check-in to events, not just locations.

To be able to check-in to an event you have to be invited and RSVP’d “yes” to attending. Your location also has to match the location of the listed event venue, and it has to be the correct time of the event. This will be an interesting addition to watch as it merges real life social with online social. Update your software on your phone to start checking in now.

Vice and WPP join forces

Global, monolithic ad agency network WPP has become a major partner in Vice Magazine. Vice – an infamous youth magazine – is known for its cheeky and irreverent take on the world. An interesting acquisition you may think, but WPP have invested in the mag to further develop their content capabilities and no doubt, further blur the lines between advertising and entertainment. If they don’t kill the mag in the meantime, this will be a stellar move.

In other news, this is the last Best of the Internetz from our Digital Strategist, Lindsey. Stay tuned for our new trendspotter for all the latest and greatest from the wonderful world of the internetz. Coming soon.

If you want to keep up to date with Lindsey’s news and updates follow her on Twitter or check out her blog.