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16.06.2011 Posted by admin
LOUD Appointed by Cancer Council Australia to Develop Pink Ribbon Day Campaign
After a competitive pitch, we’re all very excited to be developing the Pink Ribbon Day campaign for Cancer Council Australia. The new campaign will launch in August, which will include print, online, POS, social media, DM and PR.
In a heavily saturated market, our campaign will allow consumers to identify Cancer Council Australia as one of the leading charities supporting the breast cancer cause.
Melissa Cicero, national events marketing – coordinator, Cancer Council Australia said “Their creative approach is ideas driven, yet simple. They were passionate and driven to go beyond the brief, offering great insights to help strengthen the creative proposition. We are pleased to be working with LOUD to help increase the awareness of the Cancer Council and our work in breast cancer research, prevention and support”.
Read more about it in mUmBRELLA and Campaign Brief
Comments (2)
Leave A Comment
Heidi says...
I’m really into it, tahkns for this great stuff!
12:36 am on August 4th, 2011Sameera says...
This is a cause close to my heart. I am sure Loud will do justice to it. Think Pink!
9:14 pm on July 30th, 2012