Talking Of Multicultural

1 in 5 Australians don’t speak English as a first language.
So welcome to LOUD Multicultural.

LOUD is Australia’s only full service agency that also has a specialist multicultural division. That way, we can ensure we’re talking to all Australians.

Being all-inclusive means our clients can draw upon the full suite of communication services for both integrated cross-cultural campaigns and stand-alone multicultural communications.

Show me the multicultural work >

Read our multicultural credentials >

 

CALD stands for opportunity.

Culturally And Linguistically Diverse Australia has recently been valued at over $80 billion in annual spending power. This fact is hardly surprising considering our reputation as the most multicultural society on the planet.

The challenge is knowing how to reach such a disparate market – a market that’s now predominantly young, affluent, highly educated, brand loyal and digitally aware.

To give you an idea of their thirst for in-language communications, the Australian Chinese market alone supports five national daily newspapers. And the fastest growing language in the country today? It’s Hindi.

Engaging, involving, connecting.

For over 8 years Loud Multicultural has been engaging with communities from South Asia, Africa, the Middle East, the Adriatic, Eastern Europe and South America. This is achieved through a deep understanding of their culture and beliefs, knowing what’s taboo and what’s not. There’s no such thing as being ‘nearly right’ – which can be interpreted as dramatically wrong.

Our range of specialist services includes:

  • > Strategy Planning
  • > Consulting
  • > Cultural research
  • > Advertising
  • > Digital and Social Media
  • > Translation and Trans-creation
  • > Public Relations
  • > Community Engagement
  • > Event management
  • > Ambassador programs
  • > Ethnic Media planning, buying and monitoring

Talking of Multi

For a multicultural chat, why not call Lorraine Jokovic, on (02) 9964 7000 or
email lorraine@loud.com.au

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