Talking Of Multicultural
1 in 5 Australians don’t speak English as a first language.
So welcome to LOUD Multicultural.
LOUD is Australia’s only full service agency that also has a specialist multicultural division. That way, we can ensure we’re talking to all Australians.
Being all-inclusive means our clients can draw upon the full suite of communication services for both integrated cross-cultural campaigns and stand-alone multicultural communications.
CALD stands for opportunity.
Culturally And Linguistically Diverse Australia has recently been valued at over $80 billion in annual spending power. This fact is hardly surprising considering our reputation as the most multicultural society on the planet.
The challenge is knowing how to reach such a disparate market – a market that’s now predominantly young, affluent, highly educated, brand loyal and digitally aware.
To give you an idea of their thirst for in-language communications, the Australian Chinese market alone supports five national daily newspapers. And the fastest growing language in the country today? It’s Hindi.
Engaging, involving, connecting.
For over 8 years Loud Multicultural has been engaging with communities from South Asia, Africa, the Middle East, the Adriatic, Eastern Europe and South America. This is achieved through a deep understanding of their culture and beliefs, knowing what’s taboo and what’s not. There’s no such thing as being ‘nearly right’ – which can be interpreted as dramatically wrong.
Our range of specialist services includes:
- > Strategy Planning
- > Consulting
- > Cultural research
- > Advertising
- > Digital and Social Media
- > Translation and Trans-creation
- > Public Relations
- > Community Engagement
- > Event management
- > Ambassador programs
- > Ethnic Media planning, buying and monitoring
Talking of Multi
For a multicultural chat, why not call our Director, Lou Petrolo, on (02) 9964 7000 or